The use of social media in a professional setting is still up and coming. Those of you that use social media regularly in your profession don’t think about it, but for those who just use it socially, or hardly ever use it at all, it can be a very unfamiliar and scary territory. So let’s address what social media actually is.
Social media is a way to interact and communicate personally and/or professionally through web-based platforms such as Facebook, Twitter, and LinkedIn.
Social media is all about making connections. The word social has the connotation of being friendly, laid back, and unprofessional. Most people have a personal Facebook account, Twitter account, etc to connect with friends and family. These sites are very successful at doing just that, making connections. Well, don’t you want to make connections in your professional life too?
That seems simple enough. However, using social media to benefit you professionally is an art form. You have to know how to do it right in order for social media to benefit your brand, cause, campaign, business, etc. The question isn’t should you be using social media. The question is are you using social media correctly?
If you know how to use social media correctly, you know that it can be very time consuming. If you don’t know how to use it correctly, it is still time consuming. You are either going to be spending time managing your accounts and connections, or learning how to do all of it and probably redoing a lot of what you’ve already done. Inbound Marketing agencies, such as The Awen Group, can help you achieve your social media goals and optimize your results.
Inbound Marketing focuses on making connections and having a two-way communication path, versus a one-way. It is essential in Inbound Marketing that you use all resources you have to optimize your search engine optimization (SEO), and in this case specifically, your social media optimization (SMO).
The purpose of SEO and SMO is to create traffic and optimizing how many people visit your profiles, landing pages, blogs, web sites, etc. Social media is a key way to do this effectively. You have to be intentional in using social media, which is another reason why using an inbound agency would be wise. We have the time to commit and be intentional to make connections for you. Using social media is something you have to maintain because it is a two way street. Instead of you seeking out a client and that being that, you have the option through Inbound Marketing to be more transparent, have your information out there, and allow clients to connect with you.
The radio took 38 years to reach 50 million listeners. Television took 14 years to reach 50 million viewers. The Internet took four years to reach 50 million users. Social media took months, not years, to reach 50 million users. (Denver Business Journal, Rauzi). With that statistic in mind, it is safe to say that social media has the potential to change the way the public interacts with you. If you can connect to even a portion of that through social media, you’ve reached more people than you would have using a traditional marketing strategy. You can’t ignore a market that has millions of users.
To have a successful social media campaign, you have to understand that it is constantly evolving. Something that is used today may not be used tomorrow. It is crucial that if you are going to be successful in the social media world that you make adjustments when necessary due to the constant changes. To you that may seem very time consuming and tedious, and that’s where we come in. We know how to keep up with changes and implement social media strategies to make the connections you desire.
Let social media help you connect.