Inbound vs Outbound
Inbound marketing is powered by content and community, giving organizations the ability to boost search engine rankings, create inbound links, drive website traffic and generate qualified leads. In addition, inbound marketing strengthens your brand and enhances your thought-leadership positioning. Outbound marketing is a traditional marketing method that focuses on pushing marketing messages to prospects. Outbound communication – while still effective and useful – is less measurable and includes your traditional forms of marketing such as TV, radio and print advertisements.